Lady Gaga's Perfume To Be Called 'Monster'

After Lady Gaga surprised a lot of us last VMAs for the dresses she had worn, Gaga is up for her line of perfume.

Controversy after controversy, but Gaga is still the much-anticipated and sought-after pop icon these days. Being the star of the VMAs and a hot icon to the fashion community, we would be thinking on what perfume is Gaga using? Yes, criticized yet she is bombarded with some personal stuff.



According to a source, Gaga has signed up a deal with Coty Inc. to create her new line of perfume – to create new fragrances. The senior vice president of global marketing in the Coty Beauty division, Stephen Mormoris, the pop singer had just signed a deal with them just last week before the VMAs, and the new Gaga perfume will be out in the market in 2012.



According to Mormoris, the company chose Gaga because she is now a phenomenon. Mormoris described Gaga as “a fascinating cultural force” that could bring a lot of buyers to Coty Inc. In addition, Mormoris is expecting Gaga to pull a lot of people to buy the new line of fragrances and to cause “electrification” to non-Coty avid.



This is considered Gaga’s latest business project. She’s now in the long list of pop stars that had a deal with perfume makers, some of them are Britney Spears, Mariah Carey, Beyonce, Avril Lavigne, Gwen Stefani and Hilary Duff.



Aside from this new perfume business deal, Gaga is in line with deals with Polaroid and designing Heartbeats headphones.